The legendary iDry waterproof iPhone case from has been upgraded for 2011 to now offer outstanding protection for the latest iPhone4 model mobiles.

The iDry is the must-have case for anyone who wants to protect their iPhone4 at the beach, around the pool, at a muddy music festival – in fact anywhere where water, sand and grit would stop you using it!

And as it has a completely watertight seal to a depth of five metres, you can wear your iPhone when you go for a swim without fear of it being stolen from your beach bag.

It takes less than 10 seconds to fit an iPhone4 into the iDry and once it’s in, you can take and make calls, text, listen to music over the loudspeaker, take photos and video and use your favourite apps.

iDryBecause of the pressure of the water on the screen, you won’t be able to press any phone buttons whilst the phone is fully submerged. But as soon as it’s out of the water, even when dripping wet, full functionality returns.

Simon Millington, chief executive of TheSportsHQ, said: “IPhones are expensive but they’re not indestructible – so anyone with an iPhone4 should invest in an iDry sleeve.

“Not only are they an incredibly smart way to protect your iPhone from water, sand and mud, they allow you to take your phone with you at all times – even in the sea or pool – and beat the thieves every time.

“Mobile phones are stolen at the rate of one every 12 seconds in the UK and cost insurers more than £390m a year. An iDry is a fantastic investment.”

iDry comes in two models. The latest has been designed exclusively to work with the iPhone4 and other smaller smartphones, while iDry3G/3GS works with other iPhones.

Both have an RRP of £19.99, but are available for just £9.99 at,  the UK’s leading outdoor leisure e-tailer.

Based in the West Midlands, TheSportsHQ offers a massive range of sports, outdoors and lifestyle products at factory-direct prices.