I've tried some of the Chinese rods and some are excellent, some of the lamps are very good quality, problem with China is the consistency. You just don't know what you are getting. I know loads of lads that have the lamps, but wouldn't be seen dead with a chinese rod and reel. Guess its a bit like when we were back at school, you wouldn't want to look out of place with the unheard of trainers or coat on when everyone else had nikes.