The Big Man is sponsored by Century; the rods he casts with (that I've seen) aren't badged up and I'd assume they are all custom made jobs.
Met him a couple of times when I was casting at Steyning; it gets the nerves going when you are standing in line with Big Danny in front of you and Andy Copping next in line behind you! Chatting to him about why he'd made the trip to Sussex to cast he said something along the lines of "the weather is nice, it's a good venue with good people and besides, Century paid for it all
He also said that every time he casts he tries to break the rod - I guess when you are sponsored that is an easy mindset to have...
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