Tronix have a range called 'Yokozuna' there's all sorts of diving and surface lures to choose from at a price that ain't going to break the bank for starting out.
Warning: buying lures can get really really addictive so be warned!
Always check the weight and depth at which they run before buying, think about what kind of local baitfish they represent, fish that Bass would feed upon. Don't just buy them cos there a bonny colour! Dark greens, blues with a white / silver underneath are are a good starter. Patterns that represent small Joey mackerel or sandeels work well.
Rule of thumb tends to be dark colours for night / coloured water and bright colours for bright days etc. but there's always exceptions to the rule aswell.