mole grips and lots of swearing. this method only works though after you left about half a pint of blood on the sodding thing and have no skin left on your nuckles
failing that, mole grips, snap the nipple, and use a small ez-out in the hole to extract whats left of it.
glad it not just me though, don't think I've ever done brakes on anything (aprt from the bairns push bike) without at least one bleed nipple refusing to budge