There\'s a good post on the Century forum by Simon (Century) as to why their rods are better (autoclaving etc), and why the Japanese don\'t have this technology. The Daiwas I believe are also made in the UK. The article can be read here:
http://www.century.gb.com/forum/viewtopic.php?t=5
http://www.century.gb.com/forum/viewtopic.php?t=5