maybe I was a bit harsh in my previous post. I only started fishing last summer, and due to commitments, I spend more time reading about it than practicing it.
I bought 2 books (new) for about £7. Between these, I have a permanent reference of every knot and rig I could ever want and a few I won't, how to identify fish, a basic guide to tides and general mark types (beach / rock / pier etc).
I pay about £3 a month for the Sea Angler which did help with rig dimensions (I've always tied my own and only ever bought feathers pre-tied) but has generally provided just a couple of nice stories and a catalogue of tackle adverts. I work as an accountant in the media industry, and must disagree with the 'purchase price barely covering printing costs' comment. I suspect from the editorial standards (have you seen how many typo's there are?!) and the non-advertising features that costs are strictly budgeted and that the mag makes a healthy profit for the publisher.
Apologies for the rant, but when an 'advertisement feature' is listed as a cover story, that takes the biscuit. (See Rapala lures - SA Nov)
The type of content I would like to see is more along the lines of learning how to read the sea state, fish behaviour patterns etc.
So many 'rookies' like myself are deluded into thinking that they need top notch gear and a 250yd cast to catch fish, I'd guess that it detracts from the uptake of the sport. Of course, state of the art gear benefits those who have the ability to take advantage of it, and it is often advised that casting tuition should be sought, but surely it would be of more commercial benefit to get more people fishing (responsibly etc) and increase the political clout of anglers to benefit the sport in the long-term.
I could go on about this for ages (indeed I have!) but I hope I've brought up some valid points and stirred some thoughts.